Prof. Freire-Garabal’s book shows the keys to leadership, problems and solutions in higher education. This book is a base of the publications that he has made in Harvard, Yale, Berkeley, Microsoft media or in newspapers such as The Economic Times, Le Figaro or Le Monde.

In a world far from the ideal, introspection in certain recesses of the individual such as seeking a change or, to a lesser extent, simple reflection remains an impossible task.

In this way, and being realistic with a reality far removed from logical perception – rather close to tragic – today I will describe two phenomena that contradict our sensory perceptions: not knowing how to listen or read.

Listening and reading, both phenomena, closely linked and interdependent, are supposed to be present in every individual who is not physically incapacitated to use them. However, in geographical areas, as well as social and intellectual, the use of these capacities is reduced between 5 to 10%.

It is certainly incredible, as well as commendable, as the vast majority of those who are deprived of these senses, struggle to make use of them in order to perceive any message, however minimal its importance. Surely, their perception with less or no sensory capacity in these fields is greater than those individuals without hearing and / or sight impairment.

All of this has nothing to do with academic training or social position, since you can be rich and ignorant, as well as academically successful, but only make use of your memory – which contributes to having a flat mind -.

This far from timeless fact, but with epic proportions that unleash a profound lack of civility, are yet another example of the involution of the human being.

Thus, when it comes to reading, in many European countries it can be seen as an extraordinary event to read and, even more complex, to delve into the content in order to assimilate and understand and therefore obtain a message.


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